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Solution 01 · Display furniture

Custom retail display furniture for your store

We design and manufacture wall, island and window display furniture to present complete collections: with your brand image built in, lighting where the product calls for it, and the same finish in the first store and the last.

Backlit wall display unit for TOUS, with the full collection on show
What it's for

Furniture that organises, presents and sells the collection

A display unit is not a neutral support: it decides what the customer sees first, how much product fits without the store looking like a stockroom, and how the brand is recognised from three metres away. That is why we start every project with the product and the store – the dimensions of the space, how collections rotate, the customer journey – before drawing a single piece.

We manufacture wall units, islands, window display units and counters with systems to organise product by family, backlit panels and dedicated areas for campaign graphics. Planned properly at the design stage, the same unit can refresh its look for several seasons without having to be made again.

The whole process – technical design, prototyping, machining, lacquering and assembly – takes place in our own factory in Pallejà (Barcelona). That is what allows us to respond equally well to a one-off piece for a flagship and to a series for a network of hundreds of stores.

Formats

What types of furniture we make

01

Wall units

Wall displays and shelving runs to present the full collection by product family, with shelves, hooks or bespoke holders for each product and interchangeable brand fronts.

02

Islands and gondolas

Central units visible from every side, designed for launches, hero products or assisted selling in the middle of the store.

03

Window display units

Structures repeated identically across the whole network, with the campaign graphics built in and simple assembly in store.

04

Flagship furniture

High-end pieces – marble, brass, fine woods – that form part of the store's interior design, not a campaign add-on.

05

Counters and showcases

Service counters and showcases for high-value products, designed to sit alongside the rest of the brand's furniture.

06

Modular systems for expansion

A single set of modules that adapts to stores of different sizes, so you can open with a consistent look across the whole network.

Projects

Display furniture we have manufactured

A selection of pieces designed and produced in our factory for Spanish and international brands.

Materials and finishes

What we make them with

We work with wood, metal, acrylic, glass, cardboard and lighting, and combine them in a single piece when the project calls for it.

Wood and board

The basis of most furniture: stable, precisely machinable by CNC and available in a huge range of finishes, from matt lacquer to laminate or natural wood veneer.

Metal

Structures, profiles and trims. It allows visually lighter furniture and pieces that withstand the intensive use of a busy store.

Acrylic and glass

Shelves, showcases and fronts that keep the product in view. Acrylic also allows laser cutting, polished edges and backlighting.

Lighting

Backlit panels, illuminated shelves and accent lighting so the product shows its true colour and the unit stands out in the store.

Graphics

Large-format digital printing in our own factory for campaign fronts and panels that can be changed without touching the unit.

How we develop it

From idea to store, with a single team

01

Brief and measurements

Product, store, number of points of sale and target date. If you already have a design, we review it so it can be manufactured better.

02

Technical design

Drawings, materials and finishes defined, taking into account the real weight of product each shelf will have to carry.

03

Prototype

A first real unit to validate proportions, finishes and assembly before series production.

04

Production

CNC cutting and routing, laser cutting, lacquering, joinery and assembly in our own facilities.

05

Delivery

Packing and logistics to every point of sale, and support coordinating installation.

06

Follow-up

Replacement parts and new graphics when the campaign changes.

Travertine marble display unit with gold brass trims for Jimmy Choo
Case study · Fashion and luxury

Jimmy Choo — marble display furniture for flagships

A custom display unit in travertine marble with gold brass trims, conceived as part of the interior design of the brand's flagship stores.

“The piece integrates into the store as part of the interior design project, not as a campaign add-on.”

Jimmy Choo
Read the full case study
Before you ask for a quote

Frequently asked questions

Do you manufacture display furniture from our own design?
Yes. If your agency or architecture team already has the design, we review it from a manufacturing point of view – materials, joints, transport and assembly – and produce it. If you don't have one yet, we develop it with you from scratch.
Is there a minimum run?
We don't work with a fixed minimum run: we manufacture anything from a one-off piece for a flagship to series for hundreds of stores. What changes with volume is the industrialisation process and, with it, the cost per unit.
How long does it take to make a display unit?
It depends on the complexity and the number of units, but design, prototyping and production are measured in weeks, not months. At first contact we give you a realistic schedule for your target date.
Do you take care of in-store installation?
We don't normally install directly, but we help you coordinate it: we prepare the packing and logistics to every point of sale and work with your team or your installer so the roll-out arrives on time, including when many stores are involved at once. In specific cases we can consider handling it ourselves.
How much does a custom display unit cost?
It depends on the dimensions, materials, finishes, lighting and number of units. With a basic brief – what product, how many stores and by when – we prepare a specific proposal for you. If you are comparing suppliers, our checklist for choosing a manufacturer may help.
Display furniture

Have a collection to present?

Tell us which product, for how many stores and by when. We will get back to you within 24–48 hours with the next steps.

Tell us about your project
Phone+34 933 001 251
Emailj.sanes@itdisplaysdesign.com
FactoryAvenida de la Ribera 10, nave 4 · Pallejà (Barcelona), Spain