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Solution 02 · Countertop displays

Custom countertop displays

Compact pieces for counters, tables or showcases that give the product centre stage in very little space: with the brand built in, simple assembly and a finish that lives up to what they present.

Modular countertop display for Police in marble, brushed metal and backlit graphics
What it's for

The most valuable square metre in the store

The counter and the sales tables are where the customer decides. A countertop display has to do a lot in a small space: bring the product to eye and hand level, convey the brand at a glance and withstand daily use without losing its finish.

We make them in all kinds of materials – acrylic, wood, metal, marble, glass or cardboard – depending on the product and the life the piece will have: from cases and plinths for a seasonal launch to permanent showcases for a brand's top-end range.

Because we produce them in our own factory, we can repeat the same piece with the same level of detail in every store in a network and respond quickly when units need replacing or adding.

Formats

Formats we make

01

Counter displays

The piece that accompanies the product next to the till or on the sales table, with the brand clearly visible and the product within easy reach.

02

Countertop showcases

Product protected and on show: for premium ranges, special editions or items the customer should see but not handle without assistance.

03

Plinths and tiered displays

Different heights to organise a complete range – cosmetics, fragrances, accessories – and draw the eye towards the hero product.

04

Display cases

Boxes and cases that open up to become a display: useful for launches, sales team training and events.

05

Displays for opticians

Counter and table eyewear holders, in runs for an entire chain or as one-off pieces for a luxury brand.

06

Tech displays

Pieces for headphones, watches, tools or small appliances, with space for cabling, demonstrations or technical information.

Projects

Countertop displays we have manufactured

A selection of pieces designed and produced in our factory for Spanish and international brands.

Materials and finishes

What we make them with

We work with wood, metal, acrylic, glass, cardboard and lighting, and combine them in a single piece when the project calls for it.

Acrylic

Clear or coloured, lightweight and with a very clean finish. It allows laser cutting, polished edges and backlighting; it is the most common material for counter displays.

Wood

Warm and versatile: lacquered, natural veneer or combined with metal. It adds visual weight and a sense of quality to cosmetics, jewellery or accessories ranges.

Marble and brass

For the most exclusive pieces. They demand meticulous cutting and fitting, but few materials convey a luxury brand's positioning as well.

Metal

Slim, strong bases, structures and holders; it allows small pieces that don't tip over and withstand daily handling.

Cardboard

The option for short campaigns: lightweight, economical to produce and transport, and recyclable once the activity ends.

How we develop it

From idea to store, with a single team

01

Product and space

What product, how many SKUs, on what surface and for how long the piece will be in store.

02

Design and materials

A proposal for shape, materials and finishes, with the brand's graphics built in from the very first sketch.

03

Sample

A real piece to check how the product is presented, how it is assembled and how it looks on the counter.

04

Production

Laser cutting, CNC routing, finishing and printing in our own facilities.

05

Shipping

Packaging designed so each piece arrives intact at every store, assembled or ready for simple assembly.

06

Repeat orders

New units or new graphics when the network grows or the campaign changes.

Countertop display for the Natura Bissé premium range
Case study · Cosmetics

Natura Bissé — precision in every countertop piece

A countertop display in marble and brass for the brand's top-end range, finished to the millimetre and able to handle new orders within days.

“The finish of the unit matches the product it presents, and in our industry that's non-negotiable.”

Natura Bissé
Read the full case study
Before you ask for a quote

Frequently asked questions

Which material is best for a countertop display?
It depends on how long it will be in store, the product and the brand image. For a short campaign, cardboard or acrylic is usually enough; for a permanent high-end piece, wood, metal or marble stand up better to use and convey more value. We explain the differences in detail for your specific project.
Can you make a short run for a launch?
Yes. We manufacture anything from a few units for a launch or event to runs for every store in a network, and we can extend the run later with the same finish.
Can the graphics be changed without making a new display?
Yes, if it is planned at the design stage. Interchangeable fronts, panels or inserts let you update the campaign while reusing the structure, which makes each refresh cheaper.
Do the displays arrive assembled?
We decide this at the design stage based on the size, the fragility of the piece and the number of stores: it can arrive assembled and ready to use, or prepared for simple assembly in store.
How much does a countertop display cost?
It mainly depends on the materials, finishes and number of units. With the product, quantities and target date, we can quickly prepare a specific proposal for you.
Countertop displays

Launching a product or a new range?

Tell us which product, for how many stores and by when. We will get back to you within 24–48 hours with the next steps.

Tell us about your project
Phone+34 933 001 251
Emailj.sanes@itdisplaysdesign.com
FactoryAvenida de la Ribera 10, nave 4 · Pallejà (Barcelona), Spain