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Solution 05 · Promotional displays

Promotional displays for campaigns and launches

Agile solutions for one-off campaigns, launches and seasonal activations, with the finish of a permanent piece and logistics planned to reach every store on time.

Circular promotional display for Persol with an integrated eyewear case
What it's for

A campaign has a date. So does the display.

In campaign POS, the calendar rules: the piece has to be in store on the day the promotion starts, at every point of sale and looking exactly the same. That is why we plan the project backwards from that date, including prototyping, production, packing and shipping.

We manufacture floor-standing and counter displays, display cases and packaging, themed pieces for launches and window display kits, in cardboard, wood, acrylic or a combination of materials, depending on how long the activity runs and the image the brand wants to convey.

Just because a piece is temporary doesn't mean it has to look it. Our job is to give a campaign display the finish of a permanent piece without the cost spiralling.

Formats

Campaign formats

01

Floor-standing displays

Freestanding pieces that concentrate the campaign at one point in the store, with product and message together.

02

Counter displays

Compact formats for the till or the sales table, where impulse buying is most likely.

03

Display cases and packaging

Packaging that turns into a display, or the case that accompanies the product at a launch or event.

04

Themed pieces

Objects that translate the campaign's creative idea into a physical form, designed to grab attention and be photographed.

05

Window display kits

Families of pieces assembled the same way in every store, so the campaign window is identical across the whole network.

06

Cardboard POS

The lightest and most economical option for short campaigns, easy to ship and recycle once the activity ends.

Projects

Promotional displays we have manufactured

A selection of pieces designed and produced in our factory for Spanish and international brands.

Materials and finishes

What we make them with

We work with wood, metal, acrylic, glass, cardboard and lighting, and combine them in a single piece when the project calls for it.

Cardboard

Lightweight, economical to produce and transport, and recyclable. The natural choice for campaigns lasting a few weeks and for shipping to many stores.

Wood

For cases and pieces the customer or the store will keep after the campaign, or when the brand needs to convey more value.

Acrylic

A clean, modern finish, clear or coloured; it allows lighting and more durable pieces that can be reused.

Digital printing

Large-format graphics printed in our factory, giving us control over colour and lead times across the whole campaign.

How we develop it

From idea to store, with a single team

01

Campaign date

We start from the day the piece has to be in store and the number of points of sale.

02

Design

Shape, materials and graphics adapted to the creative idea and the length of the activity.

03

Prototype

A real sample to validate the look, assembly and packaging before the run.

04

Production

Cutting, printing, finishing and assembly in our own facilities.

05

Logistics

Packing and shipping so every store receives its material on time, and support coordinating installation when needed.

06

Next campaign

We reuse structures and lessons learned so the next activity is faster and cheaper.

Red, white and black campaign window displays for the launch of a sunglasses collection
Case study · Campaign window displays

From one render to hundreds of window displays

A family of window displays for the launch of a sunglasses collection, reproduced with the same finish at hundreds of points of sale across Spain and Portugal.

“We needed the same campaign image to arrive identical at store number one and at the last one on the network. That's exactly what we got.”

International sunglasses brand
Read the full case study
Before you ask for a quote

Frequently asked questions

How far in advance should campaign displays be ordered?
The sooner the better, but what matters most is the number of stores and the complexity of the piece. If you give us the campaign start date at first contact, we'll tell you whether it's feasible and what schedule to follow.
Cardboard or a more durable material?
It depends on how long the activity runs, how the piece will be used and the brand image. We compare the options with you in detail for each campaign.
Do you ship the displays to each store?
Yes. We coordinate packing and shipping so every point of sale receives its material on time and, when the campaign requires it, we help you coordinate installation with your team or your installer.
Do you also handle the graphics?
We work with the artwork supplied by your brand or agency: we adapt it to the piece and print it in our own factory, controlling colour across the whole run.
Promotional displays

When does your next campaign start?

Tell us which product, for how many stores and by when. We will get back to you within 24–48 hours with the next steps.

Tell us about your project
Phone+34 933 001 251
Emailj.sanes@itdisplaysdesign.com
FactoryAvenida de la Ribera 10, nave 4 · Pallejà (Barcelona), Spain