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Solution 03 · Totems and columns

Custom display totems and columns

Floor-standing and large-format pieces for launches, campaigns and products that need a real presence in store: visible from the entrance, stable and with the brand at eye level.

Rotating floor-standing totem for Vogue Eyewear
What it's for

Vertical presence where the store has no wall

A totem solves a very specific problem: making a product or campaign visible in a space with no free wall, in a shopping centre aisle or in the middle of a multi-brand store where many other brands compete for attention.

We manufacture campaign totems, product display columns, rotating totems, information totems and floor-standing showcases, with lighting and, when the project calls for it, integrated screens or other electronic devices.

In a tall, narrow piece, stability, weight and transport are resolved at the design stage, not in the store. That is why we validate every development with a prototype before series production.

Formats

Types of totem we make

01

Campaign totems

Themed shapes and graphics that turn a campaign into an object: the piece people photograph and remember.

02

Product columns

Real product at different heights, on show and within the customer's reach, taking up very little floor space.

03

Rotating totems

More product in the same space and a self-service experience: very common for sunglasses and accessories.

04

Information totems

Product or service information, with or without a screen, for categories where customers need to understand before they buy.

05

Floor-standing showcases

Columns with a showcase for high-value products, in wood, metal and glass, with interior lighting.

06

Totems for shopping centres and trade fairs

Larger pieces designed to be seen from a distance in open spaces with heavy footfall.

Projects

Totems and columns we have manufactured

A selection of pieces designed and produced in our factory for Spanish and international brands.

Materials and finishes

What we make them with

We work with wood, metal, acrylic, glass, cardboard and lighting, and combine them in a single piece when the project calls for it.

Structure

Wood or metal, sized so that a tall piece remains stable under normal store use and can be transported safely.

Large-format graphics

Printed in our factory to dress the piece with the campaign and change it when the season changes.

Acrylic and glass

Showcases, guards and clear holders so the product can be seen from any angle.

Lighting and electronics

Accent lighting, backlighting and, when the project calls for it, screens or other devices integrated into the structure.

How we develop it

From idea to store, with a single team

01

Location

Where the piece will stand, where it needs to be seen from and what product or message it has to carry.

02

Design

Shape, heights, materials and graphics, resolving stability, weight and transport from the outset.

03

Prototype

A real piece to check stability, visibility and assembly before the series.

04

Production

Structure, finishes, graphics and lighting manufactured and assembled in our own facilities.

05

Delivery

Delivery to the store, shopping centre or trade fair, and support coordinating installation.

06

Renewal

New graphics or products so the piece can be reused in future campaigns.

Before you ask for a quote

Frequently asked questions

Does a totem need to be fixed to the floor?
It depends on its height, its weight and where it will go. We define this at the design stage so it is stable under normal use of the space; for shopping centres and trade fairs, we also check the conditions set by the venue itself.
Can you integrate a screen or lighting?
Yes. We integrate lighting and, when the project requires it, screens or other electronic devices, resolving cabling, ventilation and maintenance access at the design stage.
Can a totem be reused across several campaigns?
Yes, if the structure is designed with interchangeable graphics. It is a very effective way of making each new campaign cost considerably less than the first.
Do you make totems for shopping centres and trade fairs?
Yes. As well as pieces for stores, we make larger-format totems for open spaces such as shopping centres or trade fair stands.
Totems and columns

Need your campaign to be seen from the entrance?

Tell us which product, for how many stores and by when. We will get back to you within 24–48 hours with the next steps.

Tell us about your project
Phone+34 933 001 251
Emailj.sanes@itdisplaysdesign.com
FactoryAvenida de la Ribera 10, nave 4 · Pallejà (Barcelona), Spain