The brief
The brand was launching a new sunglasses collection and needed the campaign to have the same impact at the point of sale as in its advertising. The starting point was a render: an image of how the window display should look.
The challenge
Turning an image into pieces that could be manufactured and, above all, repeated. In a network of hundreds of optical stores every point of sale is different, and the hard part of a launch like this is not making one beautiful window display, but making sure the last one looks exactly like the first and that they all arrive in time for launch day.
The solution
We developed a family of window displays with red, white and black structures and the campaign graphics built into the pieces themselves, carrying the campaign from the shop window right through to the counter.
The family was produced at our own facilities and reproduced to the same standard of finish across hundreds of stores in Spain and Portugal.
What the client says
“We needed the same campaign image to arrive identical at store number one and at the last one on the network. That's exactly what we got.”
Want to know more about this type of project? You may be interested in our guide How custom displays are made: the process, stage by stage.
